2024 | GRAPHIC DESIGN, ART DIRECTION
SANTA SALUT
Contrataac World Tour 2024
State of Shock
Santa Salut is an artist who defines herself as a clash of opposites, using her music and performances to address themes such as love, justice, and inequalities.
With her "State of Shock Tour" we represent her fight against the system and social injustices. During her World Tour, she seeks to create an immersive experience for the audience, conveying the intensity and energy of her message through stage design, lighting, and costumes.
An art direction project developed in collaboration with Gonzalo Corro, Julia Vadilla, and Paul Verant.
Salut Cebrià, (Santa Salut), is an artist with a raw and intense rap musical style in Spanish and Catalan. Her musical influences come mainly from old school rap and the 90s and 00s.
Her lyrics address social issues, covering anti-capitalist, anti-fascist, and feminist topics, as well as themes like self-expression, love, and personal conflicts.
ARTIST BACKGROUND
Beginnings: Freestyle rap battles (MACBA at 16 years old)
Career evolution: Initially rough and raw, now more poetic and personal.
Creator: Also explores drawing and acting.
Rock, punk, techno, rap: Performs in more intimate or personal settings with audiences.
STYLE
Combative and energetic, reflecting her fighting spirit and commitment to the causes she stands for.
Her powerful lyrics tackle social and personal issues with raw and courageous honesty, creating a deep connection with those who listen to her. On stage, she combines a confident, authentic, and determined attitude.
MUSIC GENRE
Primarily rap and hip-hop, combining contemporary influences with elements of trap, R&B, and other urban genres. It also fuses with genres like reggae, soul, and jazz.
CURRENT AUDIENCE
Mainly young people and young adults, aged between 15 and 35, who listen to hip-hop, trap, and R&B, as well as electronic music or techno.
Locations: Spain, Mexico, Argentina, Colombia, among other Spanish-speaking countries. On the international scene, she has gained a solid and enthusiastic following in Cyprus, Berlin, and Athens.
TARGET AUDIENCE
The first group is made up mainly of her original rap and hip-hop followers. They are people who value the authenticity of Santa Salut's music.
The second group would be new listeners looking to experience pure rap in an environment specially created for it.
Setlist and Stage Design
WorldTour Poster Design
ART DIRECTION
AESTHETIC UNIVERSE PROPOSAL
For the aesthetic strategy, we decided to be inspired by the visual universe of the iconic fighting games of the 90s, such as Street Fighter or Tekken, which perfectly represent the genre of aggressive and reivindicative rap that Santa Salut interprets.
In this way, we can address elements that encompass the visual universe of the artist's time, as well as a concept that attracts her attention, such as caricature and anime.
Hand drawing and artistic interventions in urban space such as graffiti and stencil are some of the aesthetic codes that are part of the strategy for Santa Salut. This, referring to the following three motifs:
Demonstrations and sociopolitical movements that Salut refers to in its lyrics. Elements of revolt, struggle and repression.
The 90s-2000s, a time always represented in Santa Salut's songs and albums.
The artist’s need to always be creating, whether through music or the visual arts.
Stage Design Advertisement
Merch Design
Campaign Poster Design