2023 | TREND RESEARCH

NEW DISCOMFORTS

Texturing References of Today's Youth

I we were to list the problems that afflict teenagers between the ages of 14-19, how could we translate them graphically, and what would be some of the most relevant representations of the moment?

In this trend’s research project we delivered visual references (not dissertations), through which young people this age range express themselves and interact between each other.

Providing visual examples through with each topic 'came alive' on their social networks and in their popular culture: memes , gifs, videos, tik toks, movies, series, comics, songs, etc.

Project for Burger King

in collaboration with León Paíno Studio


Click on image to see some of the presentation highlights:

PRESENTATION

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